In 2002, Superette owners and friends, James Rigden and Rickie Dee embarked on a world trip with the idea that they would collect all things they loved with the intention of selling them in an inspiring creative space. Since its establishment, Superette has grown from a single store in to one of Australasia’s leading style destinations.
Superette is home to an ever-expanding line of fashion and lifestyle offerings from apparel to footwear, accessories, kidswear, homeware and more. Superette continues to be synonymous with all things stylish and fun with a touch of luxury. Superette’s fresh approach to retail is built on this philosophy, serving as a constantly changing mecca of fashion and lifestyle.
Continuing it’s local and global expansion, Superette now has 8 stores in New Zealand that sit along side a rapidly growing online store servicing New Zealand and the rest of the world.